Business strategy for Mytel operation announced

Tuesday, 05/06/2018 17:41
(CPV) - Viettel Group has announced the business strategy for Mytel (its Myanmar company), which will begin operation on June 9th.

This is Viettel’s 10th international market, and the one with the largest population (nearly 53 million people).

Mytel is the fourth telecom operator, the three other operators being Myanmar Posts and Telecommunications with 42% of market share, Norway’s Teleenor with 35% and Qatar’s Ooredoo with 23%.


The infrastructure and services provided by Mytel exactly reflect the motto D-A-T-A, standing for D-igital & new services, A-dvanced technology, T-rustworthy, A-ffordable & various services.

It is projected to invest more than 7,000 4G base transceiver stations (BTSs) and over 30,000km of fiber cable in the very first year of operation, thus becoming the first and only mobile network in Myanmar to provide 4G service nationwide.

Meanwhile, big cities are choices for other service providers, then expanding to smaller ones and rural areas as well.

In the first period, Mytel will provide calling and texting at 50% of current rates and data at 37% less than market rates. Calling will be billed in 1-second blocks instead of 15 or 20-second blocks.

On this occasion, it offers the Mite Tal (meaning “super cool” in Burmese) strategic fee package. For 4,000 Myanmarese Kyat (around USD3), subscribers will get 5GB and 250 minutes of calling within the Mytel network in 30 days; 1.5 GB and 150 minutes in three months plus 100% bonus on top-up value every day and calling rates billed in 1-second blocks after the free calls are used up.

Major General Le Dang Dung, Viettel’s Deputy General Director, said while Myanmar has experienced rapid economic growth, mobile phone density in the country has remained low, creating opportunities for the telecommunications sector in general and Viettel in particular.

“We aim to have at least 2 -3 million subscribers by the end of 2018” he said.

Mytel is the brand name of Telecom International Myanmar - a joint venture between Viettel Global, a Viettel subsidiary, and its two partners in Myanmar, Star High Public Company and Myanmar National Telecom Holding Public (MNTH). It has a total investment capital of USD1.5 billion, accounting for up to 66% of Vietnamese-registered capital into Myanmar.

With the project, the nation jumped from the 10th to 7th position among 49 countries and territories investing in Myanmar, and is the second largest ASEAN investor in the country (by June 2018).

In only three years of opening its economy, from having the lowest mobile phone usage rate in the world (higher only than the Democratic People’s Republic of Korea), Myanmar has experienced a stunning growth in per capita mobile phone SIM usage from 10% to 90%. The total number of subscribers has risen from 600,000 to over 16 million.

According to the International Monetary Fund, the Republic of the Union of Myanmar could increase its economy’s scale four-fold to USD200 billion by 2030.

For finance, banking, energy, telecommunications, and IT sectors, foreign investors also have the most opportunities in both market potential and human resources./.

ATP

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