Themed “Super sales – Genuine goods”, this year’s online shopping day will draw the participation of more than 50,000 items from 1,000 big brands in Vietnam with discounts up to 70%, including essential goods for Tet (Lunar New year), household appliances, technology, cosmetics, fashion, airline tickets, books and stationery.

In addition, the event expects to have 20 million customer interactions and 200,000 successful buyers via e-vouchers. The total order value of the whole market is expected to reach more than VND2.5 trillion (about USD107.4 million).

In order to ensure the interest of customers, all goods sold at the event will be genuine goods with clear origin and of strictly controlled quality.

According to the Vietnam e-Commerce and Digital Economy Agency, Online Friday 2019 aims to encourage Vietnamese consumers to buy Vietnamese goods on Vietnamese e-commerce channels, as well as act as a bridge to bring Vietnamese products to export markets.

The event will see delivery enterprises such as Viettel Post, VnPost, Fast Delivery and Be support customers with delivery costs. E-payment solution companies such as ViettelPay, VnPay, ZaloPay are also expected to launch promotions and savings when customers make transactions electronically.

This is the sixth consecutive year the event has been organised and it has become Vietnam’s biggest online shopping day./.