Participants at the workshop. (Photo: CPV)

This information was released on the sidelines of a workshop on brand management and development in Hanoi on September 24th.

The event aims to honor enterprises among the Top 50 brands, as well as create opportunities for Vietnamese enterprises to better understand the importance of brand development. 

The Viettel Military-run Industry and Telecoms Group (Viettel) topped the list, followed by the Vietnam Posts and Telecommunications Group (VNPT) and the largest dairy producer in Vietnam Vinamilk.

In his speech at the workshop, Mr. Lai Tien Manh, Managing Director of Mibrand Vietnam, shared that the joy of brand consultants is to see Vietnamese brands on the right track towards international standards, showing the competitive ability with their peers in the global environment.

CEO of Brand Finance in Asia-Pacific Samir Dixit said the 4.0 Industrial Revolution has a great influence on businesses. Technology could lead to the success or failure of a brand, he said, adding that many businesses have gone bankrupt or stopped operations over the past 15 years.

Therefore, businesses should focus on building their brand, focusing on promoting the brand and consider this a valuable asset./.

BTA