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The fruit has been well-received by local consumers, particularly overseas Vietnamese, and actually sold out in Western Australia.

According to Mr. Nguyen Phu Hoa, Head of the Vietnamese Trade Office in Australia, despite the difficulties caused by the COVID-19 pandemic in the promotion and distribution of the red dragon fruit, the event was nonetheless successful thanks to the assistance provided by Vietnamese business associations in Australia and the local Vietnamese community.

He added that in light of travel restrictions triggered by the outbreak, the Trade Office plans to make use of digital tools to support Vietnamese exporters in Australia and help them promote their products.

The office has been working to develop a forum for agricultural Vietnamese exporters in Australia to together formulate common action plans and be better prepared for potential risks in the global market, Hoa said.

Exports of Vietnamese dragon fruit to Australia were first permitted in July 2017, after nine years of negotiations. Notably, the Australian side has only opened its doors to dragon fruit from Vietnam. In September 2018, the first batch of red dragon fruit grown in the northern province of Vinh Phuc was sent to Australia, paving the way for Vietnam to bolster its exports to one of the world’s most demanding markets./.