Viettel signs up 1 million subscribers in Myanmar in first 10 days

Thursday, 21/06/2018 14:20
(CPV) - Mytel, the Viettel-owned mobile operator in Myanmar, has signed up more than a million subscribers in just 10 days since it officially began operations on June 9th.

This is the fastest customer growth rate among all markets (both Vietnam and internationally) that Viettel Group has invested in, and also a record growth of customers that few telecom service providers in the world could gain.

There are several reasons for this achievement, including the fact the company had set up the most extensive telecom infrastructure in Myanmar even before starting operations.

Photo: Viettel Group
It has laid 30,000km of fiber-optic cable, or 50% of the country’s total cable infrastructure, covering 80% of the population. It is the only mobile network to provide 4G services nation-wide, covering 300 out of 330 towns while the next biggest competitor only covers 185. Mytel has set up a nation-wide distribution system with 50 stores and 50,000 sales agents, 70% of them in rural and remote areas.

The company is also offering very attractive promotions to mark its inauguration.

For 4,000 Myanmarese Kyat (around USD3), subscribers receive 5GB and 250 minutes of calling within the Mytel network in 30 days; two times higher than other networks offer. Subscribers also get a 100% bonus on top-up value every day, instead of other network’s 33 - 50% bonus, and they can call other networks’ subscribers.

Mr Nguyen Thanh Nam, Mytel General Director, said that while Myanmar has experienced rapid economic growth, mobile phone penetration in the country has remained low, creating huge opportunities for the telecom sector, especially Viettel.

“We are targeting two to three million customers in Myanmar in 2018,” he said.

The 10th foreign market with the largest in terms of population (53 million) is also Viettel’s market with the highest economic growth rate, which was 7% last year. It also has exceptionally high growth in the telecommunications and IT sector.

But it is also a very competitive market: telecom services are already used by 90% of the population, calling and data tariffs are cheap, and there is fierce competition from international networks like Norway’s Telenor, the world’s 13th biggest, and Qatar’s Ooredoo, the leading network in the Middle East.

As of Mytel’s opening, Viettel Group’s registered foreign investment oversea is over USD2 billion. It has already invested USD1.19 billion and repatriated profits of USD516 million to motherland./.

ATP

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