Vietnam joins Asian Food Fair in Israel

Especially, at the fair, Vietnam’s Saigon beer was introduced and promoted through the Diplomat Group, the leading import-export and distribution group of Israel which has a large distribution system at supermarkets and major restaurants in Israel.

Speaking at the fair, Mr. Roni Bornstein, Director General of Diplomat Group, was very impressed with the Vietnamese products. When asked the reason why he decided to import Vietnamese beer into Israel, he said that during his visit to Vietnam several years ago, he was impressed with the design and quality of the Saigon beer. However, it took more than two years for him to persuade Israeli management agencies to license the import of these beer products. So far, all labels on beer bottles have been printed in Hebrew language and they meet Kosher standards of Jewish people.

He firmly believed in the consumption prospect of Saigon beer in the Israeli market, as many Israeli people now know Vietnam through tourism and its rich culinary culture. They want to enjoy the food and drink of Vietnam right in their own country. He also announced that the first batch of Saigon beer of his group was sold out at this fair.

Vietnamese Ambassador to Israel Cao Tran Quoc Hai said to bring the Saigon beer brand into Israel, the embassy has actively supported procedures, introduced and promoted Vietnamese beer products.

He said that the fair was a great opportunity to promote Vietnam’s beverage industry in Israel’s market and also an opportunity for Israeli businesses and people to access Vietnam’s famous food and beverages.

The ambassador said that the embassy was also negotiating so more of Vietnam’s brands can appear at Israeli supermarkets and restaurants.

However, he also noted that Vietnamese businesses should learn about the market and actively participate in exhibitions or fairs. Vietnam’s products should be improved and ensure their quality meets the standards of the local country./.