Swedish Ambassador Pereric Pereric Högberg speaking at the launch. (Photo: M.V)

It is part of the organizers’ efforts to promote the Sustainable Development Goals (SDGs) of the UN, Agenda 2030 and an important event to mark the upcoming Earth Day (April 22nd) themed “End Plastic Pollution”.

The campaign is challenging as many Vietnamese as possible to live, eat and move smart in Vietnam during seven days. It starts respectively on April 10th, 17th and 24th lasting for a week each, and aims to inspire local people to adopt a smarter way of living.

In his speech at the event, Swedish Ambassador to Vietnam Pereric Pereric Högberg noted: “The purpose of this challenge is to encourage awareness about lifestyle choices and

The 7 Day Challenge is a call to action inviting committed individuals around the world to practice sustainable urban lifestyles that will potentially improve their quality of life. The challenge involves seven days of practical sustainable solutions focusing on three categories: Live Smart, Move Smart and Eat Smart, that the participants communicate in their social media channels (such as Facebook, Twitter, Instagram, and Zalo). They are encouraged to include #7daychallengeVN as their hashtag to highlight and share insights of the activities with their online communities, also connect with the SDGs. 
their effect on the environment. To live sustainably and smart can start with you and me! It would be as simple as refraining from using plastic products if you an alternative. Please be part of the solution and the change; choose a practical change in your daily lives now”.

Meanwhile UN Resident Coordinator in Vietnam Mr. Kamal Malhotra said that the Agenda 2030 for Sustainable Development requires not only high-level commitments from governments, but also strong collective efforts accompanied with meaningful actions from 7 billion people on this planet.

“The SDGs sound ambitious, but if we can eat, move, and live sustainably, we are creating the change that contributes to the Goals,” Mr. Malhotra added.

Everybody is encouraged to join the campaign to gain new knowledge, insights, and make new contacts, while at the same time reducing your carbon footprint: Students, entrepreneurs, change-makers, influencers, and persons interested in sustainable lifestyle, staff at an office, the UN or an Embassy.

As a Swedish concept, the 7 Day Challenge has been successfully carried out in Kenya, Brazil, India and Indonesia, with more countries to join./.