Three central localities publicize brand tourism identity

The event is among activities under the framework of the Vietnam International Travel Mart (VITM) Hanoi 2017.

The tourism brand was developed by the EU-funded capacity development program for environmentally and socially responsible tourism in Vietnam (EU-ESRT), and the localities’ relevant agencies.

The brand image "The Essence of Vietnam" is symbolized by an open heart with colours of orange, blue and green, manifesting the key tourist product types of the three localities, namely culture, seas and islands, and nature.

At the launch ceremony, the three localities introduced two series of typical products: cultural heritage road and natural road. The cultural heritage road recommends tangible and intangible cultural heritages in Thua Thien-Hue and Quang Nam, such as palaces, temples and mausoleums of the Nguyen Dynasty, Southeast Asia trade exchange gate and the Cham tower temples of the My Son Sanctuary.

The natural road introduces destinations with biological diversity in the central coastal region, such as Bach Ma National Park, Ba Na mountain, Son Tra Peninsula and Cu Lao Cham biosphere reserve.

In addition, the tourism website at www.theessenceofvietnam.com was announced at the ceremony, in order to promote tourism products of the three localities./.