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The event will introduce and preserve the traditional cultural values, the noble human values of the legend of the Khau Vai Love Market; create a pervasive power in the community about good values, contributing to building and developing social ethical standards, family and love between couples. At the same time, it is an exchange and meeting place to preserve the unique folk cultural beauty of the people of Meo Vac district in particular and the people of ethnic groups in Ha Giang province in general. This is also an opportunity to promote tourism in Dong Van Plateau Global Geopark.

Diverse activities such as the beauty contest, incense offerings, peace praising festival, traditional folk and cultural exchange, performances of bronze drums and Lo Lo ethnic dance and folk games will be held during the event.

In addition, there are many activities for visitors to see  and experience during the event     .

According to folklore, a man and a woman were deeply in love but were forbidden to be together because they were from different ethnic groups. They promised to meet once every year in the market in Khau Vai commune on the 27th of the third lunar month.

Khau Vai Love Market is a unique cultural practice of locals in Khau Vai commune in Meo Vac district, Ha Giang province, reported VNA.

On the day the market opens, local ethnic women and men put on their best traditional costumes and go to the market where they are free to meet their former lovers in public.

Husbands and wives arrive at the market together and start looking for their past partners among the crowd./.