Vietnamese Lunar New Year Week organized in French supermarket chain

Friday, 21/01/2022 17:55
More than 700 Vietnamese products are being introduced throughout the Vietnamese Lunar New Year Week at Carrefour's supermarket chain in France to help local people further understand about Vietnamese culture and cuisine.

Vietnamese Ambassador to France receives Ai-Lao Overseas Vietnamese Friendship Association in France

Ambassador Dinh Toan Thang introduces how Vietnamese people celebrate the Lunar New Year Festival to French friends. (Photo: VNA)

This is the first time the Vietnamese Lunar New Year festival has been held at the Carrefour retail distribution system. The event is part of the activities in the framework of tripartite cooperation between the Vietnam Trade Office in France, importers and retail distributors. 

Speaking at the opening ceremony of the Vietnamese Lunar New Year Week on January 20, Vietnamese Ambassador to France Dinh Toan Thang advised French firms to maximize the benefits from the EU-Vietnam Free Trade Agreement (EVFTA) and retail distribution chains like Carrefour to make further inroads into European hypermarkets.

“The event aims to mark the time-honoured relationship between Carrefour and its Vietnamese partners, and at the same time provide an ideal venue for in which Carrefour’s customers can explore Vietnamese cuisine and products,” Bruno Lebon, CEO of Carrefour, emphasized at the event.

According to Mr. Nhat Thanh Khiem, representative of an importer in France, affirmed that the function has helped accelerate the penetration of Asian and Vietnamese culinary products in the French supermarket chain.

“Vietnamese companies work out proper marketing strategies in a bid to suit the tastes of French consumers in order to facilitate the entry of Vietnamese goods, especially agricultural products and foodstuffs in the French market in the future,” Mr. Khiem said.

Mr. Vu Anh Son, chief representative of the Vietnam Trade Office in France, highlighted the effectiveness of the tripartite co-operation model among representative agencies abroad, importers, and retail distributors in working alongside large corporations in France.

According to him, apart from developing brands specifically for Vietnamese goods in the French market, Vietnamese companies have the opportunity to reach a large number of French consumers by penetrating the hypermarket chain and other retail distribution networks.

At present, several supermarkets and retail distribution chains in France have unveiled plans to increase the proportion of Vietnamese goods within their own distribution system./.

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