Photo for illustration. (Source:

The campaign will take place from October 2020 to January 2021.

In the context of the tourism industry suffering a “punch” due to the COVID-19 pandemic, the department is promptly carrying out many measures to stimulate demand, in which communication and promotion of destinations play an especially important role.

The campaign aims to convey images of Ho Chi Minh City - a safe, lively and friendly tourist destination that is always fresh. At the same time, each Vietnamese citizen is encouraged to travel domestically; each city resident is encouraged to discover the beauty where he or she lives.

It consists of two phases. The first phase focuses on introducing the image of Ho Chi Minh City - a safe, lively and friendly city with typical characteristics: open, young, exciting, colorful and lively in each street corner, each person by videoclips with the presence of Top 5 Miss Universe 2018, Vietnamese – English bilingual travel guide publications, tourism products and tours, and tourism events linking provinces and cities.

In the second phase, the Department of Tourism will announce the official identity of Ho Chi Minh City tourism and organize activities to promote the city’s tourism, such as a ceremony to identify the brand of the city’s tourism, conferences linking Ho Chi Minh City with Northwestern, Northeastern and central provinces in November 2020, and Ho Chi Minh City Tourism Techcombank Marathon in December 2020.

The department further organized activities to advertise tourism in promotion activities and media channels of international tourism organizations in which Ho Chi Minh City is a member, such as the Tourism Promotion Organization for Asia Pacific Cities (TPO), Asian Federation of Exhibition & Convention Associations, and Online Travel Agencies (OTAs)./.