Connecting businesses to bring Vietnamese goods to AEON supermarket chain

Wednesday, 28/09/2022 16:00
An exhibition week to introduce more Vietnamese goods to AEON supermarket chain has been held in Ho Chi Minh City.

The annual event is co-organised by the Investment and Trade Promotion Centre of Ho Chi Minh City (ITPC) and the AEON Vietnam Co. Ltd.

Enterprises displayed their products at the exhibition week. (Photo: 

The event is expected to assist businesses to expand domestic and international consumption markets through the distributor’s global supermarket chain. As for AEON, one of the oldest retailers in Japan, this is the fourth year that ITPC has coordinated to organize a program to support Vietnamese businesses to promote and bring their products into the global AEON retail system.

ITPC Deputy Director Tran Phu Lu cited statistics from the General Department of Customs as saying that two-way trade between Vietnam and Japan hit 31.8 billion USD in the first eight months of 2022, up 14% year on year. Of which, Vietnam’s exports to Japan reached 15.8 billion USD, up 19% year-on-year.

This year, the organizers selected 36 enterprises to exhibit 374 processed foods and agricultural products, including rice, fruits and vegetables, and organic items.

A business matching event will also be held, with the participation of more than 200 Vietnamese businesses.

The exhibition week will run until October 2./.