Many individuals and organizations join hands to help farmers consume watermelon. (Photo:

Accordingly, Korean businesses and economic organizations, including the Korean Association in Vietnam, the Korea Trade-Investment Promotion Agency (KOTRA), and the Korean Chamber of Commerce (KORCHAM), have worked with the Vietnamese Ministry of Industry and Trade to open the campaign to enjoy Vietnamese fruits.

Korean businesses with a large number of labourers such as Samsung and Posco plan to buy a great amount of Vietnamese fruits for use in employees’ meals and to present employees.

Meanwhile, businesses that are investors and contractors of electric plant project are expected to buy Vietnamese fruits for workers’ meals at construction sites.

Korean fisheries distribution businesses will also participate in the campaign by organizing Vietnamese fruit consumption events, providing opportunities for Korean people in Vietnam to purchase fruits at low prices./.

Compiled by BTA