The Vietnamese Embassy and the embassies of ASEAN countries in Saudi Arabia, including Brunei, Myanmar, Malaysia, Indonesia, the Philippines, Singapore, and Thailand, have coordinated to organize and participate in this event.
At the opening ceremony in the capital Riyadh, the Ambassadors of ASEAN countries and leaders of Lulu supermarket and guests visited the booths of ASEAN countries and the product systems of ASEAN countries, which are present in the supermarket.
Vietnam's booth at the event (Photo: baoquocte.vn)
The Ambassadors also had a joint press conference with local reporters, introduced their country's products, and answered some questions from the media. Arab News, Saudi Gazette and other press then published a series of news articles about this event.
Lulu is one of the few large supermarket chains in the Saudi Arabia, mainly serving local and Asian customers. There are a few Vietnamese goods available at the supermarket chain, including some fresh fruits, rice, cashews, charcoal, garments, shoes, medical equipment, and household appliances.
This is a good opportunity for Vietnam to promote some of the available products, as well as the product models of agricultural and food businesses that are on display at the export product showroom at the headquarters of the Embassy.
Also at the event, the Vietnamese Embassy promoted tourism, food, and brochures listing export products and some tastes of Vietnam to visitors.
Vietnam’s booth attracted many visitors to learn, ask for business information, try products such as shrimp puffs, cashews, coffee, and some confectionery. Many customers praised the taste of Vietnamese products and wished that more Vietnamese goods would be present in the market.
The embassies of ASEAN countries in Saudi Arabia agreed on an annual plan to hold a similar event with Lulu supermarket chain to maintain a channel to promote each country's typical products, connect businesses, and promote products so the ASEAN region’s export products appear more in the market.
In the near future, the Vietnamese Embassy in Saudi Arabia is going to work with the leader of the Lulu supermarket chain to discuss ways to promote the export of Vietnamese goods to the market through the supermarket chain, as well as provide information, and connect customers to businesses that have samples displayed at the Embassy.
"Amazing ASEAN: Discover the Flavors of Asia" ends on August 10./.