The event was attended by representatives of the Vietnamese Embassy in Australia, the Australian Government Trade and Investment Agency, the Vietnamese Business Association in Australia, the Australia - Vietnam Business Council and nearly 100 representatives from travel companies and airlines.
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| The program was attended by nearly 100 representatives from travel companies and airlines. (Photo: NDO) |
The event aims to promote tourism development cooperation between Vietnam and Australia, especially connection of the Australian tourist market with the Central region of Vietnam, while communicating, promoting and introducing the tourism brand of “Amazing Central Vietnam Heritage” to Australia.
The program included main activities, such as organizing a meeting space, direct connection for tourism businesses to approach, exchange, introduce information, offer tourism products and services and sign cooperation agreements, develop the market with Australian partners; and space for screening films, displaying images on culture, tourism and specialty products of the three localities.
In addition, it also introduced destinations, updating information, new tourism products, tourism stimulus programs, events and festivals of the three localities and exchanged contents related to activities to welcome Australian tourists to the central region of Vietnam.
Mr. Nguyen Thanh Hong, Director of the Quang Nam Department of Culture, Sports and Tourism, said that the Australian tourist market ranked third among international tourist markets to the province.
Quang Nam welcomed 104,000 Australian visitors in 2023 and more than 96,000 visitors in the first eight months of 2024./.