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| People in HCM City watch a light art performance using drones during the closing ceremony of the festival. |
According to the City Department of Tourism, after 10 days of organization with nearly 20 activities within the framework of the event, the festival has attracted about 4.5 million local people and visitors joined and interacted directly in activities.
From May 31 to June 9, the southern city attracted more than 1.3 million visitor arrivals, including 121,000 international visitors and 1.18 million domestic visitors. Tourism and service revenue reached 4.25 trillion VND. The average room capacity at accommodation establishments in District 1 increased by 20% compared to normal.
According to a report from the City Department of Tourism, the number of visitors from waterway businesses increased by an average of 20% compared to daily visitors. At the same time, records from waterway service businesses showed that after the first river festival in 2023, the number of waterway visitors rose by an average of 25-40%.
The City Department of Tourism also said that, according to reports from travel businesses, the number of visitors during the festival increased by 40% - 50% compared to usual.
Many tourist attractions also reported an increase in visitors over the same period, in which the Ho Chi Minh Museum increased by 103%, Cu Chi Tunnels increased by 423%, and the War Remnants Museum increased by 21%.
In addition, the festival has created a wave of strong response on the press, social networks and other domestic and international media channels. The event also received visual communication support through LED and LCD screens across the country with more than 13,000 screens/750 million visits within 15 days. The event also attracted more than 43 million likes and views on social networks.
With that result, the City River Festival has created a cultural tourism product, contributing to positioning the tourism brand of HCM City, a river metropolis rich in identity and a cityof festivals. The festival has contributed to promoting the image of the land, people, cultural identity, and typical culinary tourism activities of the southern city./.