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| Grasping trends, promoting creative economic development (Photo for illustration) |
The research is conducted in an effort to explore and consult policies for the Government to expand new economic space to promote growth.
CIEM's initial research results show that, around the world, the creative economy develops according to the main trend of exporting creative goods and exporting creative services. For creative goods exports, sales have increased sharply from 208 billion USD in 2002 to 524 billion USD in 2020, thanks to measures to support cultural and creative industries implemented in many countries around the world.
Regarding the export of creative services, worldwide sales also increased from 487 billion USD in 2010 to nearly 1,100 billion USD in 2020. Export of creative services has outstripped the export of creative goods due to the strong increase in software exports, research and development services, and digitalization.
To bring in tens of billions of dollars in revenue from the creative economy, countries such as China, the US, South Korea and Indonesia, have had strategies for developing the creative economy, demonstrating the nation's vision of transforming an export-based industrial economy to a sustainable creative economy.
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| Photo for illustration |
According to CIEM's assessment, in 2020 Vietnam ranked 8th in the world in terms of export value. Creative economic sectors include handicrafts, fashion and design, culinary arts, performing arts, visual arts, film and media, information technology and software engineering, and tourism and cultural heritage, music and entertainment, digital content creation (blogs, vlogs, podcasts and social media content creation); digital marketing and advertising.
Dr. Tran Thi Hong Minh, Director of CIEM, said that Vietnam has realized the development potential of the creative economy. However, this is still a fairly new concept.
According to Dr. Vo Tri Thanh, Director of the Institute of Trade and Competition Research, in order to develop a creative economy, it is necessary to have strategies, planning and priority policies, combining many activities at the same time to create collaboration , enhance events and add value from the creative economy.
Stating that intellectual property is the backbone and lifeblood of the creative economy, Ms. Nguyen Thi Hoang Hanh, Director of the Center for Research, Training, Support and Consulting, the Intellectual Property Office of Vietnam, affirmed the implementation of intellectual property. Effective intellectual property protection will motivate creatives to continue research, and at the same time make investors feel secure in pouring capital into creative industries. This is an issue that Vietnam needs to pay attention to when promoting the creative economy./.