Promoting Vietnamese lychees with stickers in Thailand's capital

The first boxes of Vietnamese fresh lychees were displayed for sale at Gourmet Market supermarket in Bangkok on June 15 during this year’s lychees season. (Photo: VNA)

For the second year in a row, fresh lychees from Luc Ngan growing area, Bac Giang, continue to be trusted by The Mall Group of Thailand to bring into the Gourmet Market supermarket chain at the group’s major shopping centers in the capital of Bangkok to serve customers.

Representative of Ekthai Company, the importer of lychees for sale at Gourmet Market, Siam Paragon Commercial Center, Mr. Pumin Piyawanich said: “We hope to have Vietnamese lychees for sale every year because of their best taste. In fact, this year’s Vietnamese lychee output is not as high as last year, but luckily we signed contracts with farmers last year.”

Although the price of imported lychees this year is a bit higher than last year, his company still tries to keep the selling price as same as last year's so that more customers can enjoy Vietnamese lychees, he added.

Besides, in an effort to make Vietnamese lychees more widely known in the Thai market, a country known as the kingdom of tropical fruits, Gourmet Market has combined with the Mam Initiative - a project of a group of young Vietnamese people dedicated to building a Vietnamese agricultural product brand - launching the "Best Lychees from Vietnam" promotional campaign for the first time in Thailand in 2024.

The campaign includes hand-drawn adverstisements and a set of stickers of lychees with different funny expressions in Thai language are free to download on some applications such as Viber or WhatsApp. The promotional activity is expected to bring Vietnamese lychees closer to more Thai consumers.

This is a new promotional method to reach local consumers in Thailand. The campaign will be promoted throughout the entire period of Bac Giang lychees being imported weekly and consumed in Bangkok from June 15 to the end of July./.