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| Delegates cut the ribbon to open the Vietnamese Goods Week at Carrefour Collégie mega mart in Paris. (Photo: VNA) |
The opening of the annual event was attended by Vietnamese Ambassador in France Dinh Toan Thang, Director of Carrefour France Julien Munch, representatives from the Ministry of Industry and Trade, T&T Food, Vietnamese brands, and local officials and businesses of Vietnam and France.
This is the fourth year that the event has been held at the leading supermarket chain in France, marking a big step forward in the promotion and expansion of the presence of Vietnamese products and culture in this market.
It was jointly carried out with the cooperation between the Vietnam Trade Office in France, Carrefour France, and strategic partner T&T Foods.
Vu Anh Son, head of the Vietnam Trade Office in France, said that this year's event is organised on a significantly expanded scale, not limited to the Carrefour supermarket as in previous times but extended to the entire Collégien Trade Center. This is the first time visitors have an opportunity to experience a miniature Vietnamese space right in the heart of France, with decorative designs imbued with Vietnamese identity such as village gates, lanterns, and images of famous landscapes, Vu said.
This year, the Vietnamese Goods Week attracts nearly 10 reputable Vietnamese enterprises as goods suppliers with their most typical and quality products from fresh agricultural products such as dragon fruit, mango, and pomelo to processed foods such as fish sauce, pho (Vietnamese noodle), and cashew nuts.
Carrefour France representative Regis Fraudin said that the Vietnamese Goods Week is expected to bring Vietnamese cuisine and goods closer to French consumers
Nhat Thanh Khiem, General Director of T&T Food, said the fact that the Vietnamese Goods Week is expanding in scale and stature proves that Vietnamese products are increasingly known and favoured by French consumers. He said he hopes that in the next few years, the event will be organised in supermarket chains across France.
Within the week, various cultural activities will be held, including art performance and painting exhibitions. Visitors will also have a chance to enjoy Vietnamese dishes. The event is expected to not only promote Vietnamese products but also strengthen cultural connections, and increase the recognition of Vietnamese products and culture among international consumers in general and French customers in particular./.