Vietnamese cuisine honored on France’s largest TV channel (Photo: congthuong.vn)
The information was provided by the Vietnam Trade Office in France,
During more than half of the 5-minute long report, the image of the Vietnamese flag is hung overhead, in the middle of the "world cuisine" stalls and a series of reportage photos taken from the event honoring Vietnamese New Year during the Lunar New Year Week on the retail distribution system of Carrefour France on January 20.
“Over the past 10 years, French consumers have become more and more passionate about cuisine from around the world," said Gilles Bouleau, the senior program presenter of TF1 channel, introduced about the reportage. “Mexican, Vietnamese or Indian cuisine has never been so close to consumers.”
This reportage has confirmed that French retail distribution systems such as Carrefour Group and E.Leclerc have contributed mainly to the success of "world cuisine" in this country.
Carrefour's director of customer experience said that just a few years ago, the world cuisine area only accounted for about 4 blocks of goods, now it has occupied 2 rows of goods throughout the length of Carrefour’s retail systems.
Currently, there are about 3,000 products from 24 different countries being sold in retail distribution systems throughout France. In particular, Vietnamese traditional fried meat rolls ranked third in the list of foreign cuisines most loved by French consumers. The US peanut butter, popcorn and Macaroni dish came in second, and the Japanese sushi was the one loved most.
Recently, the Vietnam Trade Office in France has coordinated with Carrefour Group and import partners to carry out activities to build the image and brand of Vietnamese goods, bringing Vietnamese cuisine closer to French and international consumers living in France. On November 4, 2021, the Minister of Industry and Trade authorized the Prime Minister to attend and cut the ribbon to open the first Vietnam Commodities Week held at Carrefour, on the occasion of the Prime Minister's official visit to France.
On January 20, Carrefour continued to honor the Vietnamese Lunar New Year within the framework of the 2022 Lunar New Year Week in its chain of hypermarkets in France. Millions of French consumers know for the first time about Vietnamese Tet and Lunar New Year in some Asian countries. On February 1, the French President also used the "Lunar New Year" when sending New Year greetings to the Asian community in France sharing the same Lunar New Year./.