Over 5.5 million agricultural households supported in joining e-commerce platforms
Thursday, 12/12/2024 16:11 (GMT+7)
With robust support from an extensive postal network and advanced technology, Vietnam Post has created a comprehensive e-commerce ecosystem. This system includes online payment, order management and real-time tracking, making transactions more convenient and secure. It enables agricultural businesses to efficiently manage and promote their products, and access markets quickly and effectively.
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| Millions of agricultural households are being supported in joining Vietnam Post’s e-commerce platform (Photo: Vnpost) |
So far, Vietnam Post has provided training and onboarding support for 5,500,208 agricultural household accounts on its e-commerce platform, showcasing 149,502 products. Among these, over 8,200 are OCOP (One Commune One Product) items, accounting for more than 79% of the national OCOP portfolio.
In October 2024 alone, the platform recorded 15,250 transactions with a total value of nearly VND4.5 billion. Thousands of tons of agricultural products, including fruits like Luc Ngan lychee (Bac Giang), Phuc Trach pomelo (Ha Tinh), Chi Lang custard apple (Lang Son), Hung Yen longan, Dong Thap longan, avocado, durian (Dak Lak), Cao Phong orange (Hoa Binh), and vegetables such as purple sweet potatoes (Vinh Long), Ly Son garlic and An Giang lemons, were sold through the Postmart.vn e-commerce platform and Vietnam Post’s service points.
Adopting the motto “Every product is a gift to the consumer,” the e-commerce platform nongsan.buudien.vn not only meets daily consumption needs but also serves as a refined choice for meaningful gifts for loved ones and friends. It also targets export opportunities to potential markets such as China, South Korea and Japan.
To ensure agricultural products reach consumers with uncompromised quality while meeting import requirements, Vietnam Post has implemented strict product selection and quality inspection procedures. These measures ensure food safety, protect consumer health and enhance the platform’s reputation. The process complies with food safety laws and national quality standards. Additionally, product packaging is designed with an emphasis on safety and environmental sustainability./.
Compiled by BTA