First batch of 2024 crop lychee reaches Paris

Vietnamese lychees are on display in France (Photo: VNA)

The airlifted batch was from Thanh Ha district in the northern province of Hai Duong. Upon reaching supermarket shelves, the fruit attracted significant customer interest, with many eager to taste and purchase them.

Do Thi Quynh Phuong, a representative of ACEM – the importing company, said it plans to import roughly 10 tonnes of fresh lychees this year to meet the anticipated high demand.

Vu Anh Son, Counselor of the Vietnam Trade Office in France, highlighted ongoing efforts to assist Vietnamese firms in entering the French market. The office is collaborating with partners to develop a long-term programme and strengthen connections within the Vietnamese business community in France. This network will be leveraged to help Vietnamese exporters access the French and wider European markets.

To enable Vietnamese farm produce to penetrate and maintain a firm foothold in a demanding market like the European Union, Son stressed that businesses need to improve cultivation practices and harvesting and preservation technologies to ensure the highest quality of fresh fruits.

The most important is to intensify product introduction and promotion initiatives, helping Vietnamese goods reach more local consumers, he highlighted./.