OCOP market earns over 100 billion VND, attracting 1.4 billion views

According to a report by the Center for Agricultural Trade Promotion, after 1 year of cooperation, the market model has brought very positive effects, strongly spreading the value of the OCOP program to social network users.

To date, the hashtag #OCOP has reached 1.4 billion views, and more than 800 online sales sessions (livestreams) of the "OCOP Market" program brought in sales of more than 100 billion VND. This cooperation has helped more than 3,000 OCOP entities across the country to become familiar with online business.

Representatives of the Ministry of Agriculture and Rural Development and TikTok Vietnam awarded certificates of recognition to individuals and units actively participating in the program.

Not only creating an online sales platform for OCOP products, currently, the Center for Agricultural Trade Promotion also coordinates with TikTok shop to pilot the “OCOP Seeds” program to build a reputable OCOP products sales community on digital platforms. 

At the closing ceremony, Mr. Nguyen Lam Thanh, TikTok representative in Vietnam, said that in 2024, the “OCOP Market” continues to be one of TikTok's top priorities to support enhancement of the brand and expansion of the Vietnamese agricultural products consumption market./.