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| A fair held in Thach That district, Hanoi (Photo: moit.gov.vn) |
Accordingly, in 2024, the Hanoi Department of Industry and Trade plans to launch 73 programs and events, focusing on delivering quality goods to suburban areas to meet consumer demand. These initiatives not only enhance brand visibility for businesses but also strengthen trade connections, bringing Vietnamese products closer to residents and tourists throughout the city.
In addition, to connect Vietnamese goods with consumers, the department has organized various trade activities, including mobile sales, Vietnamese market fairs and product showcases in order to boost trade promotion and facilitate access to products for consumers.
Notably, the department hosted the "Vietnamese Goods Loved by Consumers" fair to promote local products, providing a platform for businesses to display their offerings and engage with local consumers. This effort not only supports brand promotion but also includes a voting program for consumers to recognize their favorite Vietnamese goods.
Besides, localities must also support production, business and consumption to stimulate demand and drive economic growth, such as promoting agricultural products, local specialties and handicrafts.
However, to participate in the Vietnamese Goods Week, businesses and production facilities must meet some key requirements: supplying high-quality products that have clear origins, reasonable pricing and attractive promotions.
Furthermore, all sales practices must comply with commercial standards and legal regulations, with a strict ban on counterfeit, imitation or substandard goods to protect consumer rights and business interests.
To stimulate consumption and increase the visibility of Vietnamese products, the Department of Industry and Trade has outlined a series of activities.
The department will host brand product fashion festivals, promotional weeks and trade fairs designed to enhance consumer demand. These efforts aim to provide Vietnamese businesses with greater opportunities to showcase, promote and sell their quality products, thereby strengthening their brand reputation and supporting the capital's economic growth.
However, local businesses must also take proactive steps such as investing in innovation, improving product designs and advanced technologies, increasing labor productivity and reducing costs while ensuring quality.
Additionally, building a comprehensive supply chain, from production to distribution, will enable local producers to connect with consumers, allowing for greater awareness and trust in regional products./.