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| Bamboo dragonfly - one of Hanoi tourism gifts (Photo: CPV) |
The event is expected to stimulate tourism, promote image of the capital city - an attractive and safe tourist destination to attract a larger number of domestic and international tourists, and create opportunities for artisans, craft villages and production units to introduce the quintessence of the city’s craft village products.
The festival will attract the participation of 80 booths to introduce unique gift products of tourism gift producing units and businesses.
During the three-day festival, various activities will be organized such as a seminar on tourism gift manufacturing and development in Hanoi, tourism promotion programmes, a food area, art performances and a photo exhibition.
Participants will also have a chance to take beautiful photos with thematic landscape photography spaces to promote and honor Hanoi's traditional craft villages such as Phu Vinh bamboo and rattan village, Chang Son paper fan village, Van Phuc silk village, Thach Xa dragonfly village and Bat Trang pottery village.
In addition, there will be events in response to the "24h - Hanoi come to love" campaign; a cyclo parade to bring festival gifts closer to tourists on streets; flashmob dance performances and street activities.
Hanoi capital is making efforts to bring into full play opportunities brought about by craft villages to facilitate its development because it accounts for 59% of the country’s total number of craft villages.
Craft villages in the capital are creating jobs for about 1 million labourers, their production value is about VND22 trillion, and their export turnover, about US$200 million per year.
To promote effectively this advantage, the capital city will build at least one centre for design, introduction, promotion and sale of OCOP (one commune-one product) products of craft villages associated with tourism development, and organise the evaluation and classification of products registered to participate in the city-level OCOP programme in accordance with regulations.
It will implement and complete the goals set out in the OCOP programmes to 2025 of the city and the Government.
Hanoi has recognised more than 2,140 OCOP products, including six 5-star OCOP ones, with more than 800 active trade villages, helping boost economic development in rural areas while generating jobs for local labourers.
The capital aims to have an additional 2,000 OCOP products rated three stars and above by 2025./.