Emart takes first step into Vietnam's market

Friday, 25/12/2015 15:53
(CPV) - After 5 years of surveying and researching Vietnam’s market, Emart - the leading Korean retailer under Shinsegae group will launch the Emart hypermarket for the first time in Vietnam on December 28th at 366 Phan Van Tri street, ward 5, Go Vap district, Ho Chi Minh city.

 

Emart Go Vap hypermarket is situated on a plot of over three hectares with the investment capital up to USD60 million (around VND1.35 billion). It is expected to meet the shopping demand and build modern consumer habits for Vietnamese, with high quality products and reasonable prices.

There are two main areas which are the hypermarket area of 6,000 square meters serving diverse items from daily necessities, fresh products to household goods, electronic goods and fashion; and shopping mall including restaurants, amusement centre and education centre. Modern shopping space, gaining a head start for consumer taste, putting unceasing effort into perfection and upgrading of services are the unique selling points for Emart Go Vap to win Vietnamese consumers’ heart.

 

A corner of Emart. (Photo: Thanh Hai)

"The development of Emart will accompany with the development of Vietnam. Therefore, 95% of Emart goods are of Vietnamese origin. By offering high quality products and best prices, as well as services suitable for Vietnamese customers’ shopping characteristics, Emart commits the highest priority to responsibility and aims to become a popular shopping centre for local customers,” said Mr. Choi Kwang Ho, General Director of Emart Vietnam.

During Emart Grand opening day, customers will enjoy browsing and shopping with many promotional programs up to 50% discount and thousands of gifts and prizes such as Emart helmets, Emart reusable bags, SH150i motorbike, Samsung TV, and more.

Also, customers can take part in various interesting activities such as taking photos with snow, lucky draw, darts and face painting. Especially, customers coming to Emart Go Vap can enjoy a unique special menu originated from the homeland of Kim Chi such as traditional Kimpap and various Asian popular dishes.

Being the first hypermarket in Vietnam of Emart group, Emart Go Vap is an important initial step in the plan of penetration and aspiration to dominate the domestic retail market. With the motto “Every single day of customers will be full of joy”, Emart commits to supply the best goods and services to customers.

With the aim to develop in both width and depth in the new market, and realize the target of bringing its brand to the world, Emart promises a continuation of its 20 years of remarkable development, with Emart Go Vap the initial step and the Emart retail chain in Ho Chi Minh city as well as across Vietnam in the future.

Since the opening of Korea’s first discount store in 1993, Emart has been achieving remarkable growth for over 20 years. At present, Emart is Korea’s leading hypermarket chain with more than 160 stores in Korea and other countries.

Emart is the largest and oldest discount store chain in the Republic of Korea, with total sales volume exceeding USD13.2 billion up to 2014. With its opening a series of new stores and acquisition of Walmart Korea in 2006, Emart has affirmed its leadership among discount stores and has expanded its business to the world./.

ATP

 

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