Monday, 30/10/2017 15:40 (GMT+7)
(CPV) - From October 30th-November 11th, CNN will continue air ads in a bid to promote Hanoi city as a tourism and investment destination to around 420 million families across the globe.
The Flag Tower of Hanoi
It is part of a USD2 million communications cooperation agreement for 2017 and 2018 between Hanoi authorities and the American cable and satellite television channel, available in more than 210 countries and territories.
The 30-second promotional videos, 3 and 5 minute reports, as well as a 30-minute special program titled “Hanoi: Point of View-POV” will be broadcast across the Asia-Pacific, Europe, the Middle East, North America and South Asia.
In the first nine months of 2017, foreign direct investment inflows into the city have reached around USD2 billion, while revenue from tourism sector was VND52,955 billion (a 14% increase in compared with the same period last year) with 17,971,963 local and international visitors.
The continuation of the campaign on CNN will actively help the city reach its target welcoming a total 23.61 million visitors in 2017 (up by 8% against the same period last year), as well as a revenue of VND66.611 trillion from tourism (also up by 8% against the same period in 2016)./.
ATP