Thursday, 16/09/2021 17:25 (GMT+7)
The marketing and communications project "Resilient flowers" implemented by Hoan My Medical Corporation has just received the Excellence Award for marketing and communications by Asia Hospital Management.
An image from the movie "Resilient flowers" (Photo: VNA)
The project received serious and rigorous evaluation from 12 judges who are medical experts, hospital directors and hospital managers from different countries, such as Singapore, India, Indonesia, Malaysia, Japan and China.
It was awarded based on criteria such as contributing to the community, showing the hospital's true image, and having effective communication tools.
With 5 documentary episodes, the project saw the involvement of doctors, nursing staff and medical staff at the Hoan My Medical Corporation. They brought real stories, real life, concerns and professional challenges that nurses have to go through in order to be able to balance their emotions, to be tolerant, and to spread love of life and positive spirit for the patients. With silent sacrifices, devoted care, and love for the patient, accompanying with them in overcoming pain and illness, nurses have contributed significantly to the overall success of the medical industry and helping Vietnamese people's health to be cherished and cared for every day.
So far, 5 episodes have reached more than 1.2 million views, nearly 450,000 viewers and 4,400 positive comments on the Fanpage of the Hoan My Medical Corporation. In addition, the Fanpage of the 5 episodes attracted 31,000 likes, 2,200 comments and 91,500 views on shared posts of moviegoers./.
Compiled by BTA