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| Photo for illustration (Source: Internet) |
Buon Ma Thuot inspiration
The Central Highlands is not only famous for the world cultural heritage of gongs, with unique customs and festivals of ethnic groups such as Ede, Ba Na, Co Ho, Mnong and Xo Dang, but also famous for its coffee specialty of Robusta, which has a history of more than 100 years. Right in Buon Ma Thuot city, the capital of Dak Lak province, the national coffee festival is also held every 2 years with many activities to promote and honor the history and values of coffee growing and processing.
Many coffee researchers and businesses believe that Buon Ma Thuot's robusta coffee is the best coffee in the world. This depends on the culture, habits and feelings of each person and each region. There is a fact that Vietnam is currently the second largest coffee exporting country in the world, just behind Brazil, but is the world's leading exporter of Robusta coffee, of which the majority is Robusta coffee bearing the brand and geographical indication "Buon Ma Thuot Coffee".
Over the past years, Vietnamese Robusta coffee has been often mentioned by international media as an interesting discovery. Recently, on the world-famous culinary website Taste Atlas, Vietnamese iced milk coffee made from Robusta coffee was rated second in the Top 10 best coffee drinks in the world. In 2022, Canadian travel magazine The Travel rated Vietnam as one of the countries having the best coffee in the world.
Previously, in 2020, CNN of the US commented that Vietnamese coffee is a popular drink with many different unique preparation methods. Also this year, the New York Times magazine evaluated Vietnamese coffee as becoming a national brand with diverse and unique flavors.
Not only appearing in the media, Buon Ma Thuot Robusta coffee is also certified by many prestigious organizations such as Rainforest Alliance, UTZ and Fairtrade to meet international quality and standards as well as winning many awards at leading international coffee competitions such as The Best of the World, International Catering Cup and so on.
World coffee destination
The outstanding values of Robusta coffee specialty are the inspiration for Buon Ma Thuot to develop into a "world coffee destination". It probably comes from the famous Robusta coffee specialty recognized around the world. Vietnam is the leading country in exporting Robusta coffee. Buon Ma Thuot in particular and Dak Lak in general have great strengths in developing this type of coffee.
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| Photo for illustration (Source: Internet) |
Robusta coffee of Dak Lak accounts for more than 30% of Vietnam's total coffee exports of about 1.8 million tons/year. Meanwhile, forecasts show that the world specialty coffee market is growing larger with a growth rate of over 12% per year and currently accounts for about 30% of the total revenue of 220 billion USD of the global coffee industry.
Another advantage is that Vietnam's Robusta coffee export market is now quite solid and stable. Apart from Europe, the world's largest coffee consumption market, where Vietnam and Brazil account for more than 50% of Europe's coffee imports, many potential markets such as the US, Japan, Republic of Korea, China, and so on also have a large demand for importing Vietnamese Robusta coffee.
To increase its influence on the world market, Dak Lak identified coffee as a key crop, occupying the "number 1" position in the province's economic structure. The province has developed a sustainable coffee development project for the 2025 – 2030 period with the goal of ensuring green, stable, sustainable, multi-value growth with the point of view of not expanding the area, focusing on improving the quality of specialty coffee areas association with the Buon Ma Thuot coffee geographical indication area./.