Wednesday, 18/10/2023 10:23 (GMT+7)
(CPV) - Hanoi Tourism Ao dai Festival 2023 will take place at Hoan Kiem lake pedestrian street from October 27-29 to preserve and promote national traditional cultural values while honouring Ao dai (traditional long dress) and turning it into an unique tourism product of the capital city.
 |
| Diverse activities will take place during Hanoi Tourism Ao dai Festival 2023 |
The festival also aims to promote Vietnam's tourism in general and Hanoi's tourism in particular, changing the image of Ao dai from "cultural ambassador" to "tourism ambassador" - a typical tourism product of Hanoi.
The event will be jointly organised by the municipal Department of Tourism and the municipal Women’s Union.
Divesre activities, including an art music night themed "Colours of Hanoi" on October 28, a photo exhibition and exhibition space for Ao dai collections, an Ao dai parade of the Hanoi Women's Union, and a forum on orientations and development of Ao dai in the community and enhancing tourism connectivity, will be held during the event.
Deputy Director of the municipal Department of Tourism Nguyen Hong Minh said that the event will an activity to promote the capital's tourism images as a "safe - friendly - quality - attractive destination", promising to become a unique activity, attracting a large number of people including domestic tourists and international friends.
The festival is intended to stimulate tourism, drawing more domestic and international tourists. At the same time, it will honour the traditional Vietnamese dress and the capital’s heritage. It is expected to create a chance for artisans, fashion designers and tourism firms to exchange and explore cooperation opportunities.
Hanoi hopes to attract about 22 million tourists in 2023, rising 17.6% from last year, with 3 million foreign arrivals (doubling the figure in 2022) and 19 million domestic visitors (up 10.5%). It also targets an increase of 28.2% in tourism revenue to about 77 trillion VND (nearly 3.3 billion USD).
According to Hanoi City Department of Tourism, the city welcomed 18.9 million tourists in the first nine months of 2023, up 36.5% year-on-year. Of these, foreign tourists totalled 3.2 million, marking a four-fold increase year-on-year and surpassing the annual target of 3 million. /.
Compiled by BTA