Amazing ASEAN 2023 Week gets underway in Saudi Arabia

Friday, 08/09/2023 16:20
Trade offices of the embassies of Vietnam and ASEAN member states in Saudi Arabia have co-ordinated with the Lulu supermarket chain to organise Amazing ASEAN Week from September 6 to September 12 in the Saudi Arabian capital of Riyadh.
Vietnamese popular dishes are introduced at the event 

The purpose of the event is to introduce agricultural products, food, cuisine, as well as unveiling more than 200 new products from ASEAN member countries

The function will see Vietnam introduce 20 new products, including farm produce, fresh fruits, coconut-processed products, cashew nuts, and seafood.

Furthermore, the Vietnamese Embassy has also elevated the country’s tourism and cuisine while introducing a list of export products such as shrimp chips, cashew nuts, and coffee at the occasion.

Over the past three years, the Amazing ASEAN event at the Lulu supermarket chain has been a typical activity of ASEAN member states in Saudi Arabia aimed at promoting the culinary culture and tourism of each ASEAN member nation.

Vietnamese farm produce are introduced at the event

The event also seeks to strengthen connectivity among businesses and promote exports from the ASEAN region to high-end markets moving forward.

The Saudi Arabian market boasts a great demand for high-quality agricultural and food products such as fresh fruits, dried fruits, rice, noodles, cashew nuts, confectionery, chocolate, spices, canned food, fruit juice, cosmetics, garments, shoes, medical equipment, and charcoal./.

CPV (Source: VOV)