Indonesian and Vietnamese companies cooperate to exploit and develop the online game market
Thursday, 23/02/2023 21:03 (GMT+7)
(CPV) - On February 22nd 2023, at the Indonesian Embassy in Hanoi, Ambassador Denny Abdi witnessed the signing of an MoU between the two CEOs of PT. Anantapura Yaesa Suptesu Jagarti, Mr. Ivan Chen and VTC Technology and Digital Content, Mr. Tran Phuong Huy. The signing ceremony also welcomed the presence of President of Vietnam Recreational and Electronic Sport Association, Mr. Nguyen Xuan Cuong.
|Photo: Indonesian Embassy in Hanoi
PT. Anantapura Yaesa Suptesu Jagarti successfully developed the first esports game from Indonesia, namely Lokapala. Lokapala was developed through research on the archipelago's cultural values, which were then introduced through an esports game with the multiplayer online battle arena (MOBA) genre.
The game industry is the world's largest content industry or IP industry, contributing transactions worth more than USD300 billion in 2023. This amount is even three times greater than the film industry globally. According to the same research, 61% of the total transactions of the mobile game industry will reach USD 136 billion in 2022, an increase of 170% faster than the growth of the industry as a whole. In Southeast Asia, based on research conducted by Niko Partners, 90% of the gamers play esports games.
In a joint effort with VTC Technology and Digital Content as a co-publisher, they are aiming to target 3 million local Vietnamese players by the end of 2023. VTC will focus on Lokapala's payment gateways, esports schemes, and localization of the game to the Vietnamese market Additionally, their goal is to increase IP exports to a total of 100 billion rupiah by that same time period. VTC with 17 years of experience in game publishing and 20% market share of mobile games will increase confident to achive all the targets.
“I hope that the joint cooperation between VTC Intecom as co-publisher and Anantarupa Studio will increase the growth of the esports ecosystem in Southeast Asia,” said H.E. Denny Abdi, the Indonesian Ambassador to Vietnam.
Lokapala is focused on registering a license in Vietnam by March 2023 and will be launch BETA version Lokapala by April 2023, and they will expanding their services to 3 countries in Southeast Asia. Next year, the target is all of the countries in Southeast Asia and Latin America. Additionally, they are planning on establishing partnerships with Indonesian FMCG products that are exported to Vietnam for co-marketing purposes.
Through this industry, people can gain a better understanding and appreciation for each others' cultures, which also offers opportunities for collaborations and the potential to explore new ventures./.