The opening ceremony saw representatives from the Vietnam Coffee - Cocoa Association and Vietnam National Coffee Corporation Ltd; 200 enterprises in the coffee industry from across the country; representatives of foreign coffee businesses such as International Coffee Organisation (ICO), China Coffee Association (CCA) and member enterprises; the Southeast Asia Coffee Federation (ACF) and the Brazilian Coffee Exporters Council; and Ambassadors and foreign trade counselors to Vietnam.

Speaking at the ceremony, Mr. Kpah Thuyen, Vice Chairman of the Gia Lai provincial People's Committee and Head of the organizing board, said that Vietnam Coffee Day is an opportunity to exchange and meet with growing and processing enterprises, as well as coffee-trading businesses at home and abroad. 

Visitors are enjoying free coffee at the event (Photo:

“The program is expected to bring deep feelings about the quintessence of Vietnamese coffee, cultural identities and the hospitality of the people of the Central Highlands, which is dubbed the capital of the coffee tree,” he added.

The 3rd event, themed "Coffee enjoying culture" is expected to continue promoting the brands of coffee of the provinces in the Central Highlands in particular and the country in general, contributing to raising the value and affirming the position of Vietnamese coffee in the world market, and to honour coffee growers and processors.

This year's Day emphasizes consumer appreciation culture with series of activities such as an exhibition space features 111 stalls of prestigious coffee brands from six large coffee-growing provinces of Vietnam: Dak Lak, Gia Lai, Dak Nong, Lam Dong, Kon Tum and Son La; the introduction of coffee products, coffee varieties and some typical local agricultural products; typical rural industrial products; food stalls; exhibition booths; and free coffee booths

On the occasion, the delegates also have an opportunity to visit factories that are models of sustainable coffee development./.