Prior to launching Mytel, the target Viettel Global ambitiously set is to reach 2-3 million customers in 2018. After only one month of its launch, however, this target has been changed to four million customers in 2018 and Mytel is expected to be profitable by the end of 2019. Among Mytel’s more than three million active customers, more than 70% of customers use 4G services. This is also a record for Viettel’s global markets.
According to results from a survey on new mobile markets held in Myanmar, more than 90% of the respondents are most impressed with Mytel operator. In addition, 94% of respondents said they know that Mytel is the fourth operator in Myanmar and was from Vietnam.
The 3-million milestone of customers is thanks to the close cooperation, unification of the company’s objectives and development strategy between Viettel and Myanmar shareholders, said Mr. Nguyen Thanh Nam, General Director of Mytel. Moreover, this achievement is accompanied by the positive results originating from the provision of telecommunications product ecosystems for businesses.
Photo: Thuy Mai
The total value of contracts from corporate customers, only one month after launch, amounted to more than USD2.4 million and 30,000 mobile subscribers. At this rate, Mytel is expected to reach 200,000 mobile subscribers from businesses by the end of 2018. This is also a record number, because newly-established telecommunications networks are often in need of focusing entirely on individual customers.
In Myanmar, Mytel is the only telecommunications company that can provide a complete package of mobile, fixed line, transmission line and IT services nationwide.
The rapid acquisition of large number of customers from the corporate sector is thanks to the strategy of carefully preparing the infrastructure, apparatus and services for the corporate market nationwide before the launch. In addition, Mytel has achieved great advantages thanks to the rapid cooperation with many major distributors, especially Skynet, the largest television provider in Myanmar. With more than 400 agents, 130,000 selling points and more than 1 million customers nationwide, Skynet is a great opportunity for Mytel in 2018 and in the future.
Among Viettel’s 10 international markets, Myanmar is the largest and highest expected market in 2018 in terms of growth, although in the beginning of operation, due to high cost and depreciation, Mytel’s planned loss will affect Viettel Global’s earnings.
However, with its milestone in Myanmar, Viettel has reached a new record for subscriber growth. In Vietnam, it takes Viettel more than 18 months to reach three million customers and this is also the historical growth rate in the telecom industry in 2006. Mytel's growth rate is also unique and it is so hard for any mobile firm in the world to achieve in the context of a slowdown in the global telecommunication market.
It is expected that Mytel will be profitable soon and be a significant contributor to Viettel Global’s earnings in the future./.