This is an annual event, co-organized by ASEAN countries on August 8.
The program aims to promote e-commerce activities among countries in the region; focuses on cross-border e-commerce transactions, and wishes to bring consumers and businesses in ASEAN countries a safe and healthy online Sale and business environment with quality products.
According to the Ministry of Industry and Trade, this year's program was co-chaired and organized by Cambodia, the ASEAN Chair in 2022, together with Singapore and Vietnam.
ASEAN Online Sale Day has two main groups of activities, including: Domestic e-commerce Sale and cross-border e-commerce Sale.
During the program, consumers of Vietnam or other ASEAN countries can shop on digital platforms of domestic and foreign enterprises and e-commerce platforms with special offers exclusively for the ASEAN Online Sale Day.
Starting from 2020, ASEAN Online Sale Day has attracted great attention from businesses and consumers in many countries, not only in ASEAN. With the efforts of connecting and organizing from the member countries, the event has contributed significantly to the development of e-commerce in particular and the digital transformation process of the region in general.
In 2020, more than 200 e-commerce businesses in ASEAN participated in AOSD and offered a large range of goods and services at promotional or discounted rates through their e-commerce platforms. The event continued to grow in 2021, with more than 350 businesses participating across ASEAN. It is expected that interest in AOSD among businesses and consumers will continue to be strong this year.
ASEAN’s e-commerce sector is expected to triple in size from 100 billion USD to 300 billion USD by 2025 . The COVID-19 pandemic has further boosted this trend of e-commerce adoption, providing a bright spot of growth.
In Southeast Asia, 40 million people came online for the first time in 2021 alone, bringing the internet penetration in Southeast Asia to 75%. Consumption of digital services remained strong more than a year into the pandemic – a trend that will likely continue. The total number of Internet users had grown to 440 million, up from 250 million in 2015./.