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| US products on showcase in at Winmart (Photo: TTO) |
The United States Department of Agriculture’s Foreign Agricultural Service in Hanoi has collaborated with WinCommerce (WinMart) to organize an in-store promotion featuring eighty U.S. food and beverages products, including directly imported fresh cherries and blueberries; beef; pork and poultry; and other consumer-oriented products including canned food, sauces, dry fruit, nuts, milk, cheese, ice cream and yogurt, soft drinks and wine, and beer and spirits. The marketing campaign is being rolled out at more than 1,000 Winmart supermarkets and groceries, including 40 WinMart supermarket and 962 WinMart+ stores in Hanoi. This summer, Vietnamese consumers have an exquisite chance to taste the finest U.S. food and beverages offered at special prices and with product sampling opportunities.
“U.S. agricultural products including fresh apples, cherries, blueberries, oranges, pears, grapes; pork, chicken and beef; and food and beverages are becoming more popular in Vietnam thanks to their high quality, safety, availability, and diversity. Today, Vietnamese consumers can easily find an extensive variety of U.S. food and beverages on shelves of all retail chains, including WinMart, a well-known retail brand with a wide and diverse presence," said Mr. Ralph Bean, USDA Agricultural Counselor.
The cooperation between USDA/FAS and WinMart will effectively promote high-quality, safe, nutritious, and healthy products imported from the United States.
“Vietnam is an important export market for U.S. agricultural products. In 2022, U.S. exports of consumer-oriented products to Vietnam reached over $1 billion and are expected to grow along with Vietnam’s dynamic retail industry. The premium quality, consistent supply, and sustainable values of U.S. food and beverages contribute tremendously to the growing bilateral trade relationship between the Unites States and Vietnam,” said Chargé d’Affaires Melissa Bishop from the U.S. Embassy in Hanoi at the Kick-off event for the American Summer Vibes campaign in Hanoi.
“Agricultural, food and beverages from the United States are always favored and well-received by WinMart and WinMart+ thanks to their freshness, and premium and outstanding quality. WinCommerce hopes to bring the finest favors from the Unites States closer to the Vietnamese consumers via the American Summer Vibes campaign. WinCommerce commits to supply to the market directly imported products of premium quality and healthiness,” said Mr. Nguyen Trong Tuan, Head of WinMart chain in Vietnam./.