Vietnamese coffee promoted at World of Coffee 2024 in Denmark

Tuesday, 02/07/2024 15:13
The World of Coffee 2024 was organized by the World Specialty Coffee Association in Copenhagen, Denmark from June 27-29.
Ambassador Luong Thanh Nghi visits the booth of Phuc Sinh coffee business (Photo:

This is the largest-scale festival ever, specializing in specialty coffee, with the participation of more than 400 businesses from 130 countries.

The event is an opportunity for businesses and specialty coffee communities to meet, connect, promote and introduce coffee products to the coffee-loving community.

Three Vietnamese businesses, including Detech Coffee, Phuc Sinh and Tuan Loc attended the festival. Vietnam's booths attracted the attention of Danish and international customers thanks to Arabica specialty coffee products that blend the nature and culture of the high mountains of Son La and Lam Dong, eye-catching packaging consistent with Nordic style.

Within the framework of the festival, the World Specialty Coffee Association organized the World Latte Art Championship. Nguyen Dang Son, champion of Vietnam's latte making art, is the Vietnamese representative to participate in the contest.

Vietnamese Ambassador to Denmark Luong Thanh Nghi visited Vietnamese coffee booths and highly appreciated the businesses’ active participation to introduce Vietnam's Arabica coffee brand to the international coffee-loving community and Denmark.

Ambassador Nghi noted that Denmark is a large coffee consuming market, especialy Arabica coffee. However, this is also a demanding market, requiring high quality and food safety standards, with priority given to products with green labels. He affirmed that the Vietnamese Embassy and Trade Office in Northern Europe are ready to assist in updating market information and connecting with partners in the region.

The World Specialty Coffee Festival 2025 will be held in Geneva, Switzerland from June 26-28, 2025./.