Vietnam Grand Sale 2022 aims to boost consumer demand

Vietnam Grand Sale 2022 takes place from November 15 to December 22. (Photo: VNA)

The Ministry of Industry and Trade officially launched Vietnam Grand Sale 2022, on November 15, in Hanoi.

Accordingly, during the month, all businesses in all fields and economic sectors of Vietnam can actively develop and implement promotional programs, in which the maximum limit on the value of goods and services used for promotion can be up to 100% depending on the choice of businesses, instead of being limited to 50%.

In his speech at the event, Deputy Minister of Industry and Trade Do Thang Hai said that the promotion month will be one of the important and practical contents in the implementation of key tasks and solutions the Ministry of Industry and Trade has set out, helping make the most of the recovering domestic market to increase the total retail sales of consumer goods and services in the year-end period.

Mr. Vu Ba Phu, Director of the Trade Promotion Department  under the Ministry of Industry and Trade, said the 2022 program will continue to open a “special season” in 2022 so that all businesses in all fields have opportunities to carry out promotional programs and activities.

According to the Ministry of Industry and Trade, Vietnam Grand Sale 2020 attracted more than 27,450 promotional programs, contributing to bringing the total retail sales of consumer goods and services to 431.9 trillion VND, up 4.3% compared to the previous year.

In 2021, Vietnam Grand Sale was attended by more than 56,410 promotional programs, contributing to bringing the total retail sales of consumer goods and services to about 458.5 trillion VND, up 1.1%./.