Vietnam boosts tourism promotion through world famous brands
Tuesday, 17/09/2019 17:15 (GMT+7)
(CPV) - In the upcoming time, the Vietnam National Administration of Tourism (VNAT) will diversify promotion methods, in which it will focus on seeking suitable trademarks to cooperate with in promoting the image of Vietnam tourism to the world.
A model with Louis Vuitton bag in Trang An, Ninh Binh (Photo: Louis Vuitton)
According to VNAT, Vietnam’s landscapes serving as the platform to promote products of famous brands in the world indirectly transmits the message that Vietnam is a high-end destination for luxury travelers with high payment.
This shows that the efforts for promotion of national brands in general and Vietnam’s tourism brand in particular are on the right track and bring initial success.
Earlier, some of the most stunning scenic spots in Vietnam have been featured in a new advertisement campaign presented by the French luxury brand Louis Vuitton.
Titled “Spirit of Travel”, the campaign unfolds as a travelogue where photographer Angelo Pennetta captured the models Rianne van Rompaey, Fei Fei Sun and Kit Butler in Ha Long Bay, Trang An, Hoi An and Sa Pa.
Ha Long bay, Trang An and Hoi An are three of the numerous UNESCO World Heritage sites in Vietnam./.
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