|A corner of Ho Chi Minh City
The video to be broadcast by CNN will be screened at Times Square on New Year’s Eve, confirmed Nguyen Cam Tu, director of the Tourism Promotion Center at the Ho Chi Minh City Tourism Department.
Tu said the move is a part of the southern city’s tourism promotion campaign which seeks to attract more international visitors to Vietnam’s most populous and largest economic hub.
She revealed that CNN also aired two other videos highlighting the city’s tourism - "Welcome to Ho Chi Minh City" and "Ho Chi Minh City – Vibrant City".- on December 12.
This marks the first time that videos promoting HCM City’s tourism have appeared on the famous US television channel.
The two videos are being broadcasted during prime time from 6 a.m. to 10 a.m., 10 a.m. to 5 p.m., and 7 p.m. to midnight from December 12 to December 29 in both the Asia-Pacific and North America regions.
Tu expected the city’s tourism programme on CNN would attract a high number of viewers as people across the world are currently watching games from the 2022 World Cup in Qatar.
Furthermore, banners and videos promoting the metropolis’ tourism will also appear on the CNN website.
After CNN, the Ho Chi Minh City Tourism Department will continue to introduce stunning images of the city through major media channels such as CNBC and Amadeus.
The campaign aims to create a strong impact, strengthen brand navigation, and continue where previous tourism promotion videos from Vietnam left off, thereby making Ho Chi Minh City the first Asian destination thought of by travelers, said Tu.
The videos feature footage from interesting events, cultural and cuisine festivals, as well as tourism products that encourage tourists to come and experience the city for themselves.
The videos also aim to win over tourists from potential markets such as China, Japan, the Republic of Korea, and North America.
In 2017 and 2018 Hanoi spent US$2 million on promoting tourism on TV and via digital platforms in the Asia-Pacific region, Europe, the Middle East, North America, and South Asia. The campaign included a 30-second ad, a 60-second video, a documentary, and a 30-minute TV special.
Moreover, specialised pages are now introducing Hanoi on CNN’s website, Facebook, Twitter, and through advertising banners./.